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In February 2011, Google introduced the Panda update, which penalizes websites made up of content duplicated from other websites and sources. Traditionally websites have copied content from one another and benefited in search engine rankings by engaging in this exercise, even so Google executed a whole new method which punishes web-sites whose content just isn't unique.
Companies that use overly aggressive techniques can get their consumer websites banned from your search benefits. In 2005, the Wall Road Journal reported over a company, Visitors Electric power, which allegedly utilized substantial-risk techniques and failed to disclose These pitfalls to its shoppers.
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Search engines may well penalize websites they discover working with black hat methods, possibly by lowering their rankings or getting rid of their listings from their databases altogether. This kind of penalties is often utilized both automatically by the search engines' algorithms, or by a manual web page overview.
It'll entail crafting content that individuals will take into consideration beneficial since useful content has a tendency to be shared in blogs, feeds and Other folks and in time, search engines will decide on these signals of authority. This virtuous circle will then develop a sustainable and strong ranking in search engines.
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